That’s a large bet on improving enterprise data collaboration and knowledge share, but is that the only reason to spend so much on one acquisition? Salesforce’s Bet On App Growth But, why would it do that? The simplest answer is to compete with Microsoft Teams, Oracle, and SAP, as a dominant messaging and document sharing platform. Salesforce acquired Slack in a cash and stock deal that was worth just short of $28 billion dollars. Slack is one of many acquisitions that position Salesforce as a contender in enterprise business communications. In July of 2021, Slack was officially acquired by Salesforce, one of the world’s largest enterprise software service companies specializing in Customer Resource Management. Salesforce CEO Mark Benioff Why would Salesforce acquire Slack for $28 billion? Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.” Every weekday, Slack surpasses one billion usage minutes, according to SiliconAngle. In 2020, Slack hosted over 12 million daily active users. Employees can use these quick workflows to send time off requests, meeting reminders, and docs that require signatures - all of which can be directly integrated into programs like Google Calendar and DocuSign. Slack has more than 2,400 premade “workflows” (small apps to do routine tasks) that speed up processes without the need to open a separate program.
It integrates more than 2,200 existing services, including Office 365 and Google Drive, so employees can operate entirely within it. Slack is a multi-service application that combines major lines of communication including video/voice calls, direct messaging, and document sharing. This is a seismic level deal by any measure adding the messaging app to its already formidable suite of data products and platforms.Īs Salesforce integrates Slack into its Marketing Core, will it significantly improve the volume of enterprise discussions on sales and marketing performance data? Is Slack the intended collaborative hub that finally improves marketing decision-making for sales, service, and marketing professionals? The answers to these questions may ultimately lie within Slack’s very name: Searchable Log of All Conversation and Knowledge.
Salesforce has completed its acquisition of Slack as of. Data professionals are constantly looking for ways to drive better collaboration around the discussion and use of data - this is where Slack potentially changes the equation. Slack and Salesforce Datorama, Modernizing Enterprise Data CollaborationĪdoption and usage are an enemy of enterprise-wide data platforms.
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